What are the quickest, easiest, least expensive ways to get found online? Take a quick inventory of the information you have already posted about your business and make sure it’s all up to date and interconnected. There are 15 places to start, here’s the list.
1) Include business info on homepage.
Arguably the most obvious promotional opportunity, your homepage is the best place to share pertinent business information, including an intro to who you are and how you can help clients and prospective clients.
2) Fill out a detailed bio page.
Be more specific about your goals, certifications, history, past successes and other important facets of your business on your bo page. This is your chance to let your personality shine.
3) Create niche landing pages.
Use landing pages, which can help convert visitors into leads, to show exactly what your business offers buyers and sellers, like the types of homes you sell and info on your local market.
4) List yourself on local directories.
Google, Yahoo and Bing all have local directories on which you can list your business, so take advantage of the search engines’ services and add your work info. Update the listings when needed so the details never become dated.
5) Ensure your website is responsive.
It can’t be said enough that responsive design is important for agents’ websites. Consumers vastly prefer responsive sites they can view with ease on their smartphones and tablets — and even ditch visiting sites that aren’t responsive.
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6) Focus on off-page SEO, too.
On-page is just one side of the SEO coin, though. Off-page SEO tactics include answering user questions on forums and guest posting tip-top content, like how-to articles.
7) Set up a PPC campaign.
Search engine marketing (SEM) is important as well, so develop keyword-rich PPC ad campaign that improve your ROI and brand awareness. This requires some of your marketing budget, but it can bring in numerous leads.
8) Blog about the latest news and trends.
The more you post about current events and trends in real estate, the more credibility you gain, so find out what’s going on in your industry and share your opinions on the latest happenings.
9) Blog about market updates.
Write regularly about secondary real estate information, like providing a unique take on the latest NAR study or discussing the ramifications of a recent jobs report. This info can be found by following real estate blogs and reading industry resources.
10) Blog evergreen content.
Evergreen content is simply content that isn’t time-sensitive. So you could write educational posts (how-tos) or list articles (like top-10 pieces) that will still be relevant and useful years down the line.
11) Blog interviews or Q&As.
More blog content, you say? Darn right. Consider talking to industry experts, fellow agents and brokers, and perhaps even those in the mortgage and home renovation/construction business to create unique posts.
12) Submit your site map to Google.
Google uses your site map to learn about all of your website’s info and pages. When Google knows about all of your sites, they’ll become searchable.
13) Create comprehensive ebooks.
Long-form content like ebooks perform well, and are great resources for your clients. Here, you can dive deeper into subjects like guiding buyers through the homebuying process.
14) Set up Google Authorship.
Setting up Authorship gives you an edge in the search optimization game, as it gets your photo included in search engine results pages (SERPs). When people are searching for help with their homebuying quest, your photo — along with your Google+ following and information — next to your content could help gain their trust.
15) Get thought leaders to contribute content.
Know of some great real estate or business minds you’d like to feature on your blog? Ask them if they’d like to contribute an original post, such as an op-ed.