Top Three Compelling Reasons to Use Give-Aways to Get More Business in 2017

At this time of year, most companies look back to see what worked and think about what to do differently in the coming year.  What can we do that will move the needle?  How can we approach our marketing efforts to get more visibility and close more sales?  Almost all of our clients are using promotional give-aways to build trust with their clients and we use them too!  Here are the top three reasons why you should think about ad specialties, corporate gifts and other give-aways in 2017.

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Need some ideas for give-aways?  Visit the YBS promotional page to see out Top 10 most popular items.


  1. Exponentially Increase Brand Recognition 

Repetition, Repetition, Repetition!


Major events offer the perfect chance for your brand to meet the masses.  The key is that you need to be accessible but differentiated.  Promotional products can serve both needs: they immediately engage your customers and serve as a lasting, repeated exposure for your brand name, slogan and logo.

Promotional items offer an opportunity for repeated impressions, which attracts consumers and increases profit, because consumers that receive promotional products spend 27% more than consumers that receive menial items like coupons according to PPAI.

Promotional items resonate with people so much that 76.2% of consumers could recall the specific product, the advertiser, and the message from a promotional product they received up to two years ago according to the same survey.

  1. Opening Lines of Communication 

You have to give before you can receive.   Understanding the Law of Reciprocity.


Promotional products can serve as the first step towards more business.  Giving a gift

More often than not, giving a gift or item to an individual promotes a feeling that he/she should reciprocate for your kind gesture. In terms of promotional products, the giving of a product to someone else will make him or her more likely to do business with you.

L.J. Market Research did a study that found 52% of participants given a promotional item, ultimately did business with that company. The remaining 48% of participants said they would be more likely to do business with that company in the future because of their gesture.

People who attend major expos & events expect give-aways.  But most of the time the business offering the items don’t fully leverage the exchange.  It’s true that promo items are a great ice-breaker, and will carry your logo and brand message wherever the customers take them.   But items also give your marketing team a moment to introduce themselves and to learn something about the client.

Salespeople who handed out promo items received 22% more referrals than those who did not give out free gifts. Source: Baylor University, Mary Kay Study, 1993

Among recipients, however, we must conclude that brand, desirable as it may be, gets 77 trumped by product usefulness. So, a higher priced branded item could be matched in appreciation by a properly working generic.

About seven in ten respondents reported ―usefulness was very important or extremely important to them. Ranked second and third, respectively, were item quality and attractiveness. But the value of branding really surfaces in the relationship of product to the givers’ reputation. About six in ten consumer respondents thought they’d look more favorably on the giver if the promotional item were a familiar brand. ―A brand name usually costs more, which means that the company values me as a customer.  For the largest cohort (44 percent) of consumers, an item would be considered to be high value – but not extravagant—if it cost more than $25 but less than $50.

  1. Promoting A Favorable Image

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Brand reputation can be difficult to develop, especially at major events that feature a seemingly endless list of competing messages.  Sometimes, the event attendees just want to know that business is truly interested in them.  That’s the role a promo item can serve.

71% of participants in a study done by Louisiana State University could remember the company’s name that gave it to them.

76.1% of consumers studied said they could remember the brand name of a company that gave them a promotional item in the past year, versus 53% who could remember a TV or print ad from the past month, and only 27% recalled an online ad.

A creative way to use a promotional item is to tie it to a charitable give-away or an event-related goal.  This connects the idea of the promo item with a creative experience for the recipient.  It’s a story they are likely to tell to other people.

Accompanying a request for referrals, an offer of a promotional product incentive or an offer of a promotional product incentive and eligibility in a sweepstakes drew as many as 500% more referrals than an appeal letter alone. Source: Louisiana State University and Glenrich Business Study

Promotional items can also be given to employees to reward goals met, accomplishments and even just hard work in general. That particular employee will then, more than likely, continue their hard work at an equal or greater level because of the feeling of appreciation they received because of the gift.

There are many other important reasons to invest in give-aways but these are our top 3.  The Marketing Division at YBS is ready to discuss your specific ad specialty needs.  We can put your name on over 10,000 items….and we will help you select the most cost effective solution that provides the greatest impact!  To review the TOP TEN PROMO ITEMS FOR THE BEST VISIBILITY IN 2017 visit this page