A lot of businesses wait until something breaks before they fix it. And even then, they may take a “patchwork” approach to fixing the problem. They are reactive rather than proactive. Sometimes taking a reactive approach is fine, but other times, and depending on the circumstances, it can lead to even bigger problems.

Hackers love to go after small businesses. There are many businesses to choose from, and many don’t invest in good IT security. Plus, many business owners and their employees have bad cyber security habits. They do things that increase their risk of a malware attack or a cyber-attack.

You might read the headline of this article and think, “That has to be an exaggeration.” Unfortunately, it’s not. Every single day, small businesses are targeted by cybercriminals. These criminals look for vulnerable victims, then attack.

This is the world we live in today.

If you run a small business, you are a target for cybercriminals. At this point, it’s just a fact of life. Hackers, scammers and cybercriminals of all kinds target small businesses because they are plentiful, and more often than not, they lack good cyber security (if they have any at all). Here’s the kicker: these criminals don’t need to use malicious code or advanced hacking skills to get what they want.

Jesse Itzler is a man of many talents. He spoke at a recent conference this past fall and brought a lot of great business insight with him. Itzler got his start as a rapper in the early ’90s. He worked with artists including Tone Lōc, wrote a song that made it to the Billboard Hot 100 (“Shake It Like A White Girl”) and wrote and sang the New York Knicks theme song, “Go NY Go.” He then went on to write the theme songs for over 50 other professional sports teams.

Cybercriminals love to test your defenses. They love to see how far they can get into the networks ofbusinesses all over the globe. Cybercriminals really love going after small businesses because they can all too often sneak onto a network, copy data and move on. Through the use of ransomware, they can hold your data hostage and refuse to cooperate until you pay them some amount of dollars – and if you don’t pay up, they threaten to delete all your data.

How much do you rely on your IT services provider? It’s startling to think that a lot of small businesses outsource their IT (which is a good thing), only to get little to nothing out of that relationship.

Why is that?

Well, some businesses just aren’t proactive.

A lot of businesses need to come to terms with the fact that their employees are their greatest IT threat. As a business owner, you may be aware of cyberthreats to your business, but your employees might not be. They might not know about the threat of cyber-attacks or malware.

This past June, I got to hear the one and only Daymond John speak at a small private event. You may know Daymond as a successful entrepreneur who has appeared on the hit ABC show Shark Tank. Best known as the founder of the clothing brand, FUBU, he is also the author of The Power of Broke — an insightful look into his life and what he did to find success.